In this opportunity, we tell you what is the key to success in Tik Tok for brands.
Why is Tik Tok the right channel to promote a brand?
In case you are not aware and you are wondering what is Tik Tok ? we tell you that it is a social platform to create, edit and share videos between 15 and 60 seconds long. Its advantage is that music, stickers, filters, and even hashtags can be added to the videos. Generally, the most popular are those of a fun nature, characterized by their rapid virtualization and reaching a multitude of people in a short time.
This is precisely one of the main attractions that Tik Tok has for brands, as they can use this social network to spread their messages faster and increase the reach of their videos. To date, Tik Tok has more than a billion downloads around the world, is present in more than 150 countries, and is available in 75 languages.
Another reason to bet on this social network at a commercial level is that it allows us to work with influencers and diversify the ways of advertising. Those who obtain better results are the B2C brands, whose type of Tik Tok user profile allows them to take advantage of multiple actions.
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How can brands benefit from the benefits of Tik Tok?
TikTok is an easy-to-use social network, which also does not require large productions and gives us ample opportunities to have a meaningful presence, which goes beyond videos.
For example, if we unleash all the creativity of our social media team, resulting in original and fun videos on this social network, we can give our brand popularity. One way to do it would be to create original audiovisuals showing a variety of products. It would also be convenient and viable to create challenges, encouraging our target audience to share the video with the brand's hashtag.
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Another way to achieve popularity is the aforementioned work with influencers because millions of professionals and "celebrities" have huge audiences. So we only have to locate which of them harmonizes with what we want to transmit, and then implement a strategy that optimizes the results of the brand and, above all, conversions.
Now, regarding advertising, that is, the creation of campaigns or publication of Tik Tok ads has five ways :
BRAND TAKEOVER
It allows us to appear as a brand on the home screen, every time a user logs in to the app. This means that, at any time of the day or night, the content we show can be seen by millions of people. Acquisition ads can be through still images, GIFs, and videos with embedded links to landing pages.
TOP VIEW
It consists of promoting the brand through videos in preferred formats through the platform, with the purpose of attracting 100% of the attention of users when they login to the network.
IN-FEED VIDEO
In this way, our advertising will appear in the feed, as if it were part of a common Tik Tok user. Links may be included that redirect user to the website of our products or services. In-Feed native video ads must be 9-15 seconds long with autoplay and music included.
HASHTAG CHALLENGE
This modality allows us to quickly give ourselves visibility because it is about announcing challenges that become viral through widely used hashtags. It encourages user-generated content by asking them to participate in a challenge. The latter has become widely popular on Tik Tok and other social networks.
BRANDED LENSES
It consists of creating videos from filters, to boost the visibility and engagement of the business. It is very similar to the AR filters that we find on Snapchat and Instagram, so it provides a high level of user engagement and is therefore a good option for boosting brand messaging.
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successful examples
Many famous brands have experimented with Tik Tok, obtaining more than favorable results. We mention some of them below, along with a brief comment about how they have achieved success on this platform.
Red Bull: They show videos of the essence of the brand: sports and risk; from bike stunts to vertigo jumps on a skateboard.
Mc Donalds: Its franchise in Malaysia launched a challenge at the end of 2018. With the slogan #BigMacTikTok, users could let their creativity run wild and dance using any of the “Big Mag songs”, a playlist specially designed for the challenge. The action had the participation of more than 300 people, but in total, more than 1000 videos were generated.
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NBA: With very nice videos about their players, games, and performances, they have accumulated more than ten million followers in a very short time!
Liverpool FC .: In three months the brand amassed more than 500,000 fans on its TikTok account. With this, they became the first Premier League team to join and create content for the popular platform.
Guess: They bet on some making off of their ads, as well as some models with the trending garments of each season.
Tik Tok utility for content marketing
TikTok can be judged as the platform of the moment, and although this changes in time, we cannot deny that this social network represents a serious threat to giants like Facebook or Snapchat. It is a very new and valuable information distribution channel, which has had exponential growth in the taste and preference of the market.
Today, many are passionate about the great phenomenon that is Tik Tok. This massive traffic is an undoubted indicator that with this social network a business can grow exponentially, reaching thousands of clients in different countries. The ad formats offered by this platform can greatly increase brand visibility and customer engagement.
It is therefore more than reasonable, as a brand, to start creating content on Tik Tok and connecting with influencers for your target audience. Mainly, you cannot stop activating digital marketing campaigns on Tik Tok if your business fits some of the following descriptions:
It is a network aimed at a young and trendy audience (the bulk of TikTok users, 60%, are between 16 and 24 years old).
It is avant-garde.
It is a social network that, like Instagram, the main hashtags and accounts are directly related to everyday issues and general interests, that is, with a lifestyle.
Music is a central aspect, it is in fact, the pillar of TikTok. Almost all the trending hashtags are related to her.
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If our audience is not framed in at least one of these characteristics, our content marketing efforts may not bear the expected results. In that case, an alternative to achieve real and measurable results is to accompany the Tik Tok campaign with other efforts, such as a LinkedIn, Facebook, or Instagram strategy.
Advantages of promoting content on Tik Tok
There are many benefits and advantages that Tik Tok has in promoting brands :
Funny videos have an immediate charm on the social network.
The promotion of brands by this means requires a minimum investment, it reaches a greater number of users around the world for very low costs of realization.
The positioning and recognition of brands become faster.
The number of views, comments, and likes exceeds those of any other network.
If we consider that the platform has a reach of at least 500 million users worldwide, without a doubt, if you promote a brand on it, there will be a good number of interested users. Thus, they will simultaneously increase the popularity in the network and the conversions.
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