The key to success in Tik Tok for brands

Among the most used social networks today, Tik Tok is a great ally to promote, popularize and position a brand or business. However, the use of communication channels such as social networks is a commercial and digital marketing strategy that must be injected with sufficient force and naturalness at all times, if we want to achieve the proposed objectives.


In this opportunity, we tell you what is the key to success in Tik Tok for brands.

Why is Tik Tok the right channel to promote a brand?

In case you are not aware and you are wondering what is Tik Tok ? we tell you that it is a social platform to create, edit and share videos between 15 and 60 seconds long. Its advantage is that music, stickers, filters, and even hashtags can be added to the videos. Generally, the most popular are those of a fun nature, characterized by their rapid virtualization and reaching a multitude of people in a short time.


This is precisely one of the main attractions that Tik Tok has for brands, as they can use this social network to spread their messages faster and increase the reach of their videos. To date, Tik Tok has more than a billion downloads around the world, is present in more than 150 countries, and is available in 75 languages.


Another reason to bet on this social network at a commercial level is that it allows us to work with influencers and diversify the ways of advertising. Those who obtain better results are the B2C brands, whose type of Tik Tok user profile allows them to take advantage of multiple actions.





tik tok for brands

How can brands benefit from the benefits of Tik Tok?

TikTok is an easy-to-use social network, which also does not require large productions and gives us ample opportunities to have a meaningful presence, which goes beyond videos.


For example, if we unleash all the creativity of our social media team, resulting in original and fun videos on this social network, we can give our brand popularity. One way to do it would be to create original audiovisuals showing a variety of products. It would also be convenient and viable to create challenges, encouraging our target audience to share the video with the brand's hashtag.



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Another way to achieve popularity is the aforementioned work with influencers because millions of professionals and "celebrities" have huge audiences. So we only have to locate which of them harmonizes with what we want to transmit, and then implement a strategy that optimizes the results of the brand and, above all, conversions.


Now, regarding advertising, that is, the creation of campaigns or publication of Tik Tok ads has five ways :

BRAND TAKEOVER

It allows us to appear as a brand on the home screen, every time a user logs in to the app. This means that, at any time of the day or night, the content we show can be seen by millions of people. Acquisition ads can be through still images, GIFs, and videos with embedded links to landing pages.

TOP VIEW

It consists of promoting the brand through videos in preferred formats through the platform, with the purpose of attracting 100% of the attention of users when they login to the network.

IN-FEED VIDEO

In this way, our advertising will appear in the feed, as if it were part of a common Tik Tok user. Links may be included that redirect user to the website of our products or services. In-Feed native video ads must be 9-15 seconds long with autoplay and music included.

HASHTAG CHALLENGE

This modality allows us to quickly give ourselves visibility because it is about announcing challenges that become viral through widely used hashtags. It encourages user-generated content by asking them to participate in a challenge. The latter has become widely popular on Tik Tok and other social networks.

BRANDED LENSES

It consists of creating videos from filters, to boost the visibility and engagement of the business. It is very similar to the AR filters that we find on Snapchat and Instagram, so it provides a high level of user engagement and is therefore a good option for boosting brand messaging.

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successful examples

Many famous brands have experimented with Tik Tok, obtaining more than favorable results. We mention some of them below, along with a brief comment about how they have achieved success on this platform.


Red Bull: They show videos of the essence of the brand: sports and risk; from bike stunts to vertigo jumps on a skateboard.

Mc Donalds: Its franchise in Malaysia launched a challenge at the end of 2018. With the slogan #BigMacTikTok, users could let their creativity run wild and dance using any of the “Big Mag songs”, a playlist specially designed for the challenge. The action had the participation of more than 300 people, but in total, more than 1000 videos were generated.

tik tok for brands

NBA: With very nice videos about their players, games, and performances, they have accumulated more than ten million followers in a very short time!


Liverpool FC .: In three months the brand amassed more than 500,000 fans on its TikTok account. With this, they became the first Premier League team to join and create content for the popular platform.


Guess: They bet on some making off of their ads, as well as some models with the trending garments of each season.

Tik Tok utility for content marketing

TikTok can be judged as the platform of the moment, and although this changes in time, we cannot deny that this social network represents a serious threat to giants like Facebook or Snapchat. It is a very new and valuable information distribution channel, which has had exponential growth in the taste and preference of the market.


Today, many are passionate about the great phenomenon that is Tik Tok. This massive traffic is an undoubted indicator that with this social network a business can grow exponentially, reaching thousands of clients in different countries. The ad formats offered by this platform can greatly increase brand visibility and customer engagement.


It is therefore more than reasonable, as a brand, to start creating content on Tik Tok and connecting with influencers for your target audience. Mainly, you cannot stop activating digital marketing campaigns on Tik Tok if your business fits some of the following descriptions:


It is a network aimed at a young and trendy audience (the bulk of TikTok users, 60%, are between 16 and 24 years old).

It is avant-garde.

It is a social network that, like Instagram, the main hashtags and accounts are directly related to everyday issues and general interests, that is, with a lifestyle.

Music is a central aspect, it is in fact, the pillar of TikTok. Almost all the trending hashtags are related to her.

tik tok for brands

If our audience is not framed in at least one of these characteristics, our content marketing efforts may not bear the expected results. In that case, an alternative to achieve real and measurable results is to accompany the Tik Tok campaign with other efforts, such as a LinkedIn, Facebook, or Instagram strategy.


Advantages of promoting content on Tik Tok

There are many benefits and advantages that Tik Tok has in promoting brands :


Funny videos have an immediate charm on the social network.

The promotion of brands by this means requires a minimum investment, it reaches a greater number of users around the world for very low costs of realization.

The positioning and recognition of brands become faster.

The number of views, comments, and likes exceeds those of any other network.




If we consider that the platform has a reach of at least 500 million users worldwide, without a doubt, if you promote a brand on it, there will be a good number of interested users. Thus, they will simultaneously increase the popularity in the network and the conversions.

How To Develop Psychic Abilities – Top 8 Tips

Getting psychic readings is a great way to get advice, but did you know that you can also develop your own powers? Here I am going to explain how to develop your psychic abilities.


Although some people are born gifted with a strong psychic gift, we all have the ability to listen to our intuition, tap into hidden messages, and even predict the future.


At a certain point in our life, we ​​are all ready to develop our psychic power and the fact that you are reading this page is a good clue that you are ready to progress or develop your psychic abilities.


Psychic Development – ​​8 ways to develop your psychic abilities

1. What is your divination tool of choice?

Although not every psychic uses a divination tool, if you are just starting out, it can be a great way to channel your psychic gifts. The ability to predict comes from you, not from the tools, but they can help you access and interpret the messages from your subconscious.


Common divination tools include:


Tarot cards

letters of the angels

pendulum

Oracle of I Ching

Crystal ball

Ouija board or magic board

Of all these, the Tarot/Angel and pendulums are my favorites and I highly recommend them for beginners because they are so easy to get started with. However, everyone is different and so it's worth trying things out for yourself.

You may also be interested to learn about psychic here Absolutely Free Psychic Reading

You can buy most of these tools (or even make a pendulum) very cheap so you can experiment as well as see what works for you.

2. Psychometry

If you don't have any divination tools or just want to try something different, you could experiment and find ways to develop psychic abilities with psychometry. This is where you hold an item in your hand and try to guess things about its history, or perhaps the owner's history.


This one is a bit more difficult for beginners but still possible, particularly with some meditation beforehand.

3. Meditation

Why is meditation important for the development of psychic abilities? Because psychic feelings, intuitions, and messages are sometimes hard to hear from the voices amongst all the other voices in your head (we all have several of them). Meditation is not about relaxing, but instead, it is about focusing your mind on one thing, which leaves you receptive to messages from your subconscious.


Psychic messages often come from various parts of your body as well as your mind so meditation will help you become more aware of these feelings and help you know how to interpret them.


I know that doing meditation may seem like a bit of a chore to some people, but it really does work, for happiness and benefits too! If you find that you feel a little restless doing meditation consider doing active meditation such as Yoga, Tai Chi, or Chi Gung. I really recommend this strong online course I did for Chi Kung.

4. Brainwave Entrainment to develop psychic ability

If you are finding meditation difficult, or even if not, brainwave entrainment can be a great way to speed up your psychic development.


Brainwave entrainment uses special frequencies to help your brain waves get into the state required for meditation and to increase psychic receptivity.


I have tried themes from the unexplained store and found them very useful. Like this psychic ability promoting track and this meditation, the video looks pretty good.

5. Video psychic development exercise

There's nothing like a little hands-on experience when you're learning something, so watch this video and try the exercise, you don't need to have bought any tools or anything.


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6. Create a psychic sanctuary

While you can practice your psychic development anytime or anywhere, it can also be helpful to have time and space to do your exercises.


You may have a favorite spot in nature or a corner of your room that could be used. Purples and blues are traditionally believed to be psychically encouraging so you may want to decorate the area in that color or have items like crystals and candles in those colors.


Smells are powerful in triggering subconscious responses so I recommend burning incense, such as gum arabic (also known as gum acacia), copal, mugwort, myrrh, or sage.

7. Drink Psychic Tea

You can also develop your psychic abilities before doing a reading by making some of this psychic tea:


Ingredients:


3/8 teaspoon rose petals

2/8 teaspoon yarrow

1/8 teaspoon cinnamon


(Don't worry if you can't get the exact amounts!)

8. Are you having nightmares?

While dreams can convey all kinds of messages from the bizarre to the meaningful, being mindful of your dreams is another way to watch out for those psychic messages. The first step, of course, is to become good at How to Remember Your Dreams.


Once you have done this you can try to increase the chance of getting a prophetic dream by putting camphor blocks under your pillow and maybe even make a dream pillow out of the herbs mugwort, wormwood, and/or yarrow.


These very slightly trippy herbs will help relax the mind and encourage psychic visions. Don't use the pillow too well as your sleep may not be as refreshing as normal!

How to develop psychic abilities – Conclusion

While some people are born very talented, most people have to work at it to get better and better at psychic powers. The good thing is that by putting even some of the above steps into action (or even better of all of them!) you can quickly begin to see improvements in your psychic development.

The application of Clinical Hypnosis as a complementary technique in Behavior Therapy

In behavior therapy we use different and varied tools to get closer to the established therapeutic objectives in the most efficient way possible, trying to reduce the treatment time and the cost, personal and economic, for the person who tries to solve their emotional problem. According to what has been done in recent years, there are data on the benefits that the proper application of CLINICAL HYPNOSIS can bring.


Clinical Hypnosis encompasses a wide range of techniques that speed up the effectiveness of the psychological intervention, complementing other techniques, without which, in turn, hypnosis would not be as efficient when applied. That is, hypnosis is a procedure that is integrated into therapy along with other procedures, it is not a type of therapy in itself.

A LITTLE HISTORY…

If we make a brief historical summary, we observe that over time, hypnosis as a therapeutic procedure is one of the oldest techniques used since time immemorial (by healers, shamans, priests, etc...) to cause cognitive, affective, psychophysiological, perceptual, and behavioral through suggestion. And this is the key, the central point of all these changes revolves around the suggestion. All of us, to one extent or another, have “ suggested ”, that is, we have been carried away by “something” that has fostered some kind of imaginative response. For example, we are eating a steak in a restaurant that is apparently normal in appearance, taste, and smell, it is good and we like it. But unexpectedly, at the next table, we hear a comment, about someone who eats the same as us but complains that he thinks his steak tastes funny. We continue eating but… it's not the same anymore. The steak suddenly seems to taste strange, perhaps sour. Our stomach starts to churn and we stop eating, maybe the steak is bad, it's not doing us any good (since we heard the comment and let ourselves be influenced by it) and we stop eating. we have suggested. And it is that suggestion is a natural part of our lives much more than we think because it is part of ourselves, the degree to which we are capable of suggesting ourselves is a personal characteristic. In clinical hypnosis, it is a question of using that ability to suggest to ourselves that in one way or another we can all have, with a structured purpose, aimed at obtaining an adaptive objective agreed with the therapist.

You may also be interested to learn about hypnosis here learn hypnosis online

Returning to the subject of the history and scientific evolution of hypnosis, we must point out that it has always been studied as a discipline of Psychology by practically all the "great fathers" of Psychology, such as Charcot, Hall, James, Pavlov, Hull ... In Spain, as Curiously, it should be noted that Ramón y Cajal, in 1889, wrote a brief article for the Catalan Medical Gazette, on the usefulness of hypnotic suggestion to alleviate labor pain. But it is from the 50s, when it is systematized and research is carried out in the laboratory, obtaining greater recognition of its therapeutic possibilities by health professionals (doctors, dentists, psychologists...). In 1958, The American Medical Association recognizes hypnosis as a therapeutic tool suitable for use by properly trained physicians and psychologists. Later, in 1962, the British Medical Association recommended its application in surgery and obstetrics, and in chronic pain processes. So much so, that in 1973, the American Psychological Association (APA) created the Division30, dedicated to clinical hypnosis. Likewise, the British Psychological Society presents a definition of hypnosis elaborated by a group of experts.

HYPNOSIS CONCEPT

We will address the conception of Division30 of the APA, which in 2005 proposed a definition agreed upon and accepted by the main hypnosis associations around the world, noting that:


Hypnosis is not a type of therapy, like psychoanalysis or behavior therapy. Rather, it is a procedure that can be used to facilitate therapy. Clinical hypnosis should only be applied by suitably qualified and accredited health professionals who have received training in the clinical use of hypnosis and who are working in areas of their professional competence.

Hypnosis involves a process during which the subject is administered suggestions that encourage imaginative experiences. During hypnosis the subject is directed by the hypnotist to respond to suggestions that produce changes in subjective experience, alterations in perception (for example, a visual hallucination), sensation (for example, pain relief), emotion (for example, calmness), thought (for example, expectations), or behavior (for example, raising the arm). People can also learn self-hypnosis, which would be the act of administering hypnotic procedures to oneself. If the subject responds to hypnotic suggestions, it is inferred that he has been hypnotized.

In addition, from an essentially operational point of view, Kihlstrom, in 1985, pointed out that hypnosis supposes a communication relationship between the hypnotist and the hypnotized that aims to generate certain behaviors based on changes in subjective experience, somatic responses, and motor execution based on some preliminary suggestions.


In conclusion, hypnosis is a natural state of focused, active and attentive concentration coupled with a state of relative disconnection of peripheral attention to irrelevant environmental stimuli, which allows the hypnotized person to fully use their innate abilities to control perception, memory, and somatic functions, increasing self-control over their behavior, their perceptions and their cognition.


However, it is important to point out that in order for a person to benefit from hypnosis, it is necessary to previously evaluate their ability to be suggestible or suggestibility. and the relevance of using hypnosis according to their personal characteristics and the problem they present. Hypnosis is not a suitable technique for absolutely any type of problem, since there are problems in which its use in the therapeutic process is not particularly useful or relevant. Likewise, depending on the suggestibility of each person, there will be subjects with low scores in this characteristic, who will not be able to experience hypnosis or benefit substantially from it, so it would not be useful to apply it in the intervention. Therefore, the decision to use it should be based on the evaluation and opinion of a professional trained in the use and limitations of clinical hypnosis.

MISCONCEPTIONS ABOUT HYPNOSIS

But when we hear the word hypnosis, perhaps a part of curiosity and another of distrust moves within us. Popularly, we all think we know what hypnosis is. We have seen it a thousand times on television, or in theater, in some magic show in which incredible things happen and in which the will of the hypnotized person seems to be annulled. Well, what we call hypnosis in this context, in reality, they are nothing more than entertainment shows and have nothing to do with the concept of Clinical Hypnosis to which we are referring. Precisely for this reason, it is recommended that before using the technique, we clarify with the patient some myths about hypnosis that seem to exist in popular culture, in order to demystify this technique and dispel potential fears about hypnosis. This approach is similar to the approach a clinician uses to introduce patients to any therapeutic procedure. The most widespread MYTHS about hypnosis are:


Hypnosis is a type of sleep that involves loss of consciousness. It is not true, the hypnotized individual is not asleep, he is awake and alert, actively participating in the process, being fully aware and master of his self-control.

We can all be hypnotized whether we like it or not. Sensitivity to hypnosis is a characteristic variable between people, not all subjects are hypnotizable, as we have already pointed out. Suggestibility is a stable trait from 12 years of age and susceptible to measurement. One in 4 adults is not hypnotizable and 1 in 10 is highly hypnotizable.

Hypnosis is an altered state of consciousness that I can hang on to. Hypnosis is a state of full consciousness, it is not a trance and nothing inherently dangerous occurs in hypnosis. It is not a dangerous procedure, in fact, most patients find it relaxing whether they are more or less suggestible.

Under hypnosis, the subjects do whatever the hypnotist requires of them which involves a loss of behavioral control. Hypnosis is not something that is done to a person, the hypnotist does not have any special power: the psychologist who induces hypnosis does not do "something" to the patient, it is a voluntary process where the patient will never say or do something it doesn't mean or do. The patient has total control of himself at all times and can be influenced by hypnotic suggestions to the limit that he considers permissible. In addition, one of the objectives of the procedure is that the patient learns the technique and can self-hypnotize regardless of the presence of the therapist.

Under hypnosis, you cannot lie. The hypnotized subject has voluntary control over his behavior and can say what he deems most appropriate so that if he wishes to lie about something, he will do so. Experimental studies indicate that hypnosis is not necessarily superior to other techniques in increasing recognition and recall.

Hypnosis helps us remember very early times in our lives. It is false since hypnosis is no more effective in increasing memory than any other technique when it comes to increasing the quantity and accuracy of recall. Memories prior to two years of age should not be true memories, since our neurons are not mature enough to correctly store and retrieve information. In addition, you can perfectly remember events that are actually "false memories", so what is remembered in hypnosis is not a guarantee of truth.

Hypnosis is a type of therapy (hypnotherapy), very useful, fast, and effective, and does not require any effort on the part of the patient to change behavior after its application. There is nothing especially therapeutic in hypnosis, it is one more technique located within a therapy process, by itself, it does not cause changes in the patient. It requires effort, attention, and active collaboration of the subject, it is not a passive technique, rather, it is quite the opposite.

With a single hypnosis session, it is possible to solve any problem. As we have pointed out, hypnosis is nothing more than a technique to improve self-control that is integrated into the therapeutic process in the same way that exposure therapy is integrated, for example. Although hypnosis usually speeds up and facilitates the results of the treatment, it is not usual for the problem to be solved in a single hypnosis session, and even less so without the support of other therapeutic strategies.

PROBLEMS THAT HYPNOSIS CAN HELP US SOLVE

In meta-analytical reviews, Clinical Hypnosis has consistently been shown to be a beneficial technique for patients with a wide variety of physical and psychological problems, such as:


Treatment of anxiety (panic, phobias, obsessions...) and stress

Smoking, weight control, and eating disorders.

Insomnia.

Trauma and post-traumatic stress disorder. dissociative disorders

Management of acute and chronic pain of various types

Self-esteem issues. grief and depression

Hypnosis can be applied to medical problems such as migraines, headaches, asthma, dermatological disorders, irritable bowel, hemophilia, nausea and vomiting related to chemotherapy, preparation prior to surgery...

Applications in dentistry: anxiety management in stressful dental interventions, reduction of the use of anesthesia and chemical analgesics, bruxism, and chronic facial pain...

Preparation for childbirth, significantly reducing pain during childbirth, and the need for medication and chemical anesthesia.

Clinical hypnosis applied in children seems to be effective in enuresis and in reducing vomiting and nausea caused by chemotherapy, pain during bone marrow aspiration, lumbar punctures, and pain in general.

ADVANTAGES OF THE USE OF HYPNOSIS IN THERAPY

Finally, we must point out that it has been proven that the application of Hypnosis is an adjunct technique to cognitive-behavioral psychological treatments...


Increases patient motivation to carry out therapeutic tasks

Increases the effectiveness and efficiency of treatment

Promotes self-control

Helps generate expectations of self-efficacy.

Accounting and bookkeeping - explained briefly and concretely

What is an account

An account is an overview of your company's income and expenses. An account usually consists of a profit and loss account and a balance sheet. It can show you whether you have a profit or loss in your company by making a statement of the result for a certain period.


An account can be made either for tax purposes, a tax account, or for accounting purposes, an annual account.

What is an annual report?

The figures in the annual accounts come from the bookkeeping that the company is obliged to prepare. For most small businesses, the bookkeeping consists of the sales invoices sent to the customers for work performed and the expenses incurred by the business. The two items should be compared with the movements that are in the company's bank account.


The financial statements are the most important showcase for the company because they show your partners and suppliers how healthy your finances are. You must therefore choose to have an annual report prepared if your bank or one of your partners requires you to see it.

What is a tax account?

A tax account is an account that contains tax figures. This means that income and expenses are registered in the tax accounts according to the method that the tax legislation writes that they must. The result that is stated in a tax account is equal to the result that is reported on your tax return and thus what you have to pay tax.

The tax accounts can give a good overview of what costs you have in your company, which you get a deduction for, ie can deduct from your income before you have to pay tax.


You will need the following to prepare an annual report/tax return (applies to most small businesses):


All vouchers from the whole year (period 1/1 - 31/12)

All printouts from the bank

Cash reports (applies to shops, cafés, etc.)

What is bookkeeping

Bookkeeping means the systematic recording of financial transactions. You have one transaction each time:


You buy something

You pay a bill for something you have previously purchased on credit

You're selling something to a customer

A customer who has previously received credit pays his bill

The word bookkeeping comes from the time before IT and financial systems. Here, the company's transactions were registered in a book, hence the name bookkeeping. Today, one would typically use a financial system to post. From the financial system, you can always get an overview of the company's income statement, balance sheet, send invoices to customers, and much more.


When you are self-employed and have your own business, you need to keep track of the company's finances. You do this by posting your income and expenses. In this way, it is also easier for yourself when you e.g. must report VAT, make a tax returns, and annual accounts. With Bookkeeping Services Mississauga you keep track of:


Your income and expenses (income statement)

How much you owe (liabilities in the balance sheet)

How much your assets are worth, such as your cars, machines, etc. (assets in the balance sheet)

What your business is worth (equity in liabilities)

The double-entry bookkeeping

There are some rules when posting. In practice, debit and credit must be used, and this method is called double-entry bookkeeping. This means that each transaction must be posted twice; once in debit and once in credit and it must be the same amount. For example, if you buy a cleaning agent for your cleaning company, it must be posted as:


Debit on your purchase of goods (the cost in the income statement is booked)

Credit at your bank (your bank balance in the balance sheet will be smaller, corresponding to the price of the cleaning agent)

Appendix

You need to keep track of your vouchers. You do this by:

Give them a document number, typically in the order 1, 2, 3, etc. The most important thing is that the document numbers come in order, so it is clear that no documents are missing when the year ends. If you want to start with Appendix 2000, just do it.

Put the documents in numerical order in a folder or store them electronically in your accounting program.

You must save the vouchers for 5 years after the end of the financial year. They may be stored electronically.

At Azets, we help more than 750 small businesses so we know all the shapes and colors of newly self-employed people.

Situations that make it necessary to hire a plumber

Our homes or our business are places where we should feel safe and comfortable. In the case of businesses, it forces not only to feel safe but also to think about customers.



In these spaces, we are surrounded by objects that we like, that belong to us, and it is where we spend a good part of our lives, so, to make these places a perfect place, we must ensure that everything works perfectly and that daily necessity is covered: running water, electricity, heating, internet connection, security...

Our home and our business, even if we carry out proper maintenance, are not free from some unforeseen events. When this happens we need to hire the right professionals, and what happens when the washing machine stops working because the laundry load was too high? Which professional should we consult if we have inserted a pair of shoes that has caused a blockage in the washing machine? When this happens it is always bad news, and usually, misfortunes never come alone, today it is the washing machine, tomorrow the toaster, the refrigerator, or the boiler.


However, fortunately, most domestic unforeseen events at the domestic level are easy to solve: if we run out of electricity we can light candles or use battery-powered lamps; If we can't cook, just go down to the supermarket or order food at home. Even if the resolution of this unforeseen event does not depend on our own participation, the solution can be comfortable, it is enough to notify a plumber, an electrician, a glazier, or a locksmith if we give some examples of service professionals who work urgently.


Plumbing problems are very common in any home since the constant use of water and sanitary facilities mean that they are subject to very high wear. From first thing in the morning until we go to bed, we use appliances and installations that need water to work, we even use them when we are asleep, which means that water is a vital element in our day-to-day life.


In this situation, when a plumbing problem occurs at home or in the business, it is essential to have a trusted professional to ensure effective, long-lasting work adjusted to the needs of the moment.


In any case, in large cities such as Madrid, Barcelona, and others in Spain, the variety of professionals who offer these services does not make it easy to opt for one company or another. To make this decision easier, we propose some tips.

The proximity in a value to consider

If you need the services of a plumber, please navigate to this website ​​it is not advisable to hire a plumber who advertises his services in the Barcelona capital. In these cases, it is likely that he will not work outside a certain area of ​​activity or that, if he does, he will have to be paid more for the displacement. The less distance to travel for the plumber, the more money saved. This, on the other hand, is not always possible, as there are many municipalities in which there are no professionals in these services who provide services 24/7.

What service is needed?

With the arrival of the Internet, we have gone from looking for professionals through telephone contact directories to doing it through the Internet. On the internet we find a greater offer of services, so to search for professionals you have to enter keywords in the search so that the results that appear in the first positions are the most appropriate for proximity and professionalism.


In this sense, companies can make use of local web positioning techniques, that is, techniques with which to facilitate these results focused on geographic location.

Adapt to the needs of the moment

Another aspect to take into account is to carefully assess the needs of each situation. It is not the same that a pipe breaks on a holiday as on a weekday during business hours. Each professional has their service and their way of working and not all of them have the ability to work urgently. To hire urgent plumbers, Plumbers 24 hours is a highly recommended option, as they always have plumbers nearby to attend to all kinds of emergencies, whatever the time of day.

Ask for references and compare

The last two tips serve both to hire plumbers and other professional services online and to do it professionally. A good way to find a warranty professional is to consult other people who have previously contracted their services. With the Internet, evaluations on the web are a way to know the value of these professionals, although these opinions must be filtered, so as not to fall into publicity.


The last option is to compare, even if it is an urgent situation, comparing between several options can help you save some money on the final bill or receive better service.

What is mulching and what is it for?

Mulching or mulching is a new technique that is being implemented more frequently in the soils or gardens of homes or plantations. It consists of covering the ground with hay made up of different materials that give your plants more vitality. But what else does it offer us? Read on to find out.

The benefits of padding

Less risk: Mulching is a technique that improves work on the ground. Generally, in the areas of land that are uncovered, the plants perspire causing the evaporation of the water from the soil, this natural mulch combats this process. How? Acting like a sponge that absorbs rainwater, and keeps the soil cool and adequately moist in the summer.

Fewer weeds: By using mulching, you not only make your garden look much better, but you also eliminate the proliferation of weeds caused by excess light.

Avoid the phenomenon of dulling: An aspect that becomes very common in some gardens is that, specifically the limestone and clay soils, they tend to compact and when it rains heavily they end up creating a crusty formation on the entire surface.

A more fertile soil: Studies have also shown that those who use the mulching technique have achieved better results when planting. With mulching, the moment of decomposition causes the humus cover to enrich the soil with the grafts that are needed to grow large and strong plants.

Supports the life of your soil: Mulching also works as a layer of protection against damaging temperatures and humidity, which can kill your plants. With this technique, you will get the surface of your soil to develop the pertinent microbes for an efficient release of nutrients with respect to the growth of vegetables.

Less fiery crops: If you are one of those who have among your crops, climbing plants such as melons, strawberries, or cucumbers, then they will grow more efficiently since they will not touch the ground, but the mulching.

Reduces the risk of diseases: Finally, among its most outstanding benefits is the reduction of diseases, by allowing the creation of a protective physical screen that fulfills its function especially in the rainy season, which is when diseases appear more frequently. you may also be interested in brush clearing

How to ensure that mulching works?

Now that you know all the benefits that it can bring, it is necessary that you consider some points before getting it, in order to guarantee that it remains in your garden or plantation.

Please do not place it at a time when it is very windy.

After adding, lay down at least 2 to 3 centimeters of the mantle each year to avoid losing the entire padding, which wears out over time due to different conditions.

Do not cover the frozen ground with the blanket.

Before laying, pour enough water on the floor, and after laying, carry out the process again.

English at work: FALSE FRIENDS to avoid

In most cases, speaking and understanding English at work can become a real headache, especially if your ear is not trained to achieve it without difficulty.


As we already told you in our post on Business English or in our post on the importance of English in figures, more than 70% of job offers require a requirement to speak the language fluently. In other words, you have to be clear that even if you are the best in your professional field, to communicate your achievements and progress in your career, you need to speak English.


Not learning it can be a serious detriment. If someone asks you how a certain project is going and you answer that it is an exit, you better take the exit door yourself. At BrainLang we are very practical English, so we are going to summarize 10 common mistakes to avoid when speaking English at work.

You may Read also what does wtw mean in texting

English at work for beginners = Don't look for Mr. Best Regards

To begin, keep in mind that not mastering English can lead to significant skidding. Let's hope this is a fake and that, if it is not, they will manage to pick up the person who landed ...


"How is your level of English?"

-High.

—Okay, I'll send you an email from the client, go pick him up at the airport.

"Okay." pic.twitter.com/54BUtKT7H3


Any formal correspondence ends with Best regards. The thing about this tweet is as if we were sending an Englishman to look for Mr. Kind regards. It is not only a lack of level, it is a lack of English culture, which, fortunately, at BrainLang we have a good assortment.


English at work: Beware of False Friends

English False Friends at Work

False Friends, also called cognate in English, are words that are similar, by writing or pronunciation, but whose meaning has nothing to do with what we had imagined. That is why it is called "false friends", because when you think that everything is fine between you and you know them, they show their true face and give you a dirty stab. Pay attention!


💡Table of contents


1 Top 5 worst mistakes with English at work

2 English at Work: 10 False Friends to Avoid

Top 5 worst mistakes with English at work

Top 5 worst mistakes with English at work

Constipated

Saying you're constipated can be a good excuse for not going to work. However, if you tell your American boss, he will imagine that you have intestinal transit problems since it means "constipated." Instead, use I have got a cold to say you have a cold.


Annoying

At work we tend to "annoy" almost everyone, so be careful with the repercussions if you complain that someone does it and you are wrong, because annoy means " sexually harass" It... Better to use disturb, bother or upset.


Carpet

The same can happen to you if you talk about documents on the carpet. Carpet is not a "folder", it is a carpet. Do you really have those important documents lying around? Now you understand why the Red Carpet is so famous, right? ... For a folder his thing is to say file.


Carpet

Abstract

Its real meaning is "Summary." Be careful, this meaning only accepts abstract as a noun, as an adjective this term does mean abstract. Simply, the most common confusion, is that if you are asked for an abstract you do not have to rack your brains to make a surreal painting, you just have to be concise.


Date

If what you mean is data, use data. Of course, be careful with this. It's not the same thing that someone asks you to date, someone, you ask for a date.


Date

English at work: 10 false friends to avoid

Jam

Working breakfast abroad. Someone asks for jam and they bring him ham. Or vice versa. It is very easy to think that jam must be the ham in English. But no, it's the jam. Ham is ham. Keep that in mind.


Jam

Signature

No, you haven't been back to school. Although it seems subject ( Subject), its meaning is "Signature".


Advertise

Although it may seem that you are being warned, it means "advertise", a very common term especially if you are working on something related to advertising.


Billion

For us, a trillion is a million million. However, in English, a billion corresponds to a billion. They are three zeros of the difference! Watch out for balance sheets or this confusion won't be so much fun. In Oxford Dictionaries they tell us very clearly and with many zeros.



Envy

If you want to talk about sending an email, use sent. Don't say envy, as this false friend really means "Envy."


Career

This term refers to the professional career, not the degree completed at the university. It is very easy to fall into this trap, but it is not the same. If you want to talk about a career in the university, the correct thing is that you say degree.


Lecture

No, when they tell you that a lecture is scheduled, they are not inviting you to a reading ( Reading ) or to a poetry recital, but to a lecture.


Target

It is more common than it seems to confuse target with Card when what you mean is "Target".


Enter

Saying "I'm going to introduce you to someone" is not the same as "I'm going to introduce you to someone." Rest assured, the insert would be inserted. What they want is to introduce you to someone.


On the other hand, memorizing the conflicting words gives poor results. The best thing is to know them in their use, directly in English, as you will find them in our videos created by professional scriptwriters.